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Best Tips For Email Marketing Success
Permission-based email marketing has a higher return on investment than unsolicited email, direct mail, or traditional advertising and has revolutionized the way we do business. Backed by measurable results, studies show email marketing is the marketing tool of choice for businesses looking to attract, retain, and grow loyal customer bases. Businesses all around the world use email marketing to:
Increase website traffic
Build brand loyalty
As the popularity of permission-based email marketing grows, so does the amount of email in every inbox. Are you doing everything you can to make sure your emails are opened, read, and responded to? You know your business best, but here are 10 tips to maximize permission-based email marketing success.
Only send emails to people and businesses who have requested to receive them. Otherwise, you are spamming (sending unsolicited commercial email) which will undoubtedly get your emails blacklisted, blocked, and trashed.
Only send content that is relevant to what the receiver has requested. When someone requests information from you, they are placing their trust in you that they will receive relevant information. Violating that trust can quickly cause your prospects to unsubscribe.
Be consistent with your sending schedule, whether daily, weekly, bi-weekly. As your subscribers become familiar with your consistency, their trust in you (and your value to them) are increased.
For best results, we recommend sendin business emails on Tuesdays through Thursdays. Business emails sent on Mondays can easily be lost in the weekend clutter. Business emails sent on a Friday can easily be ignore in the rush to get away from the office for the weekend.
Make your “From” name in your messages either your company name or the name of a constact person at your business. Then be consistent in using that name. Many times, the decision to open an email or not is made in a split-second. By using a name that is familiar to your subscribers, you dramatically improve the odds of having your message opened.
Create your messages in both HTML and plain text. When you send only in HTML, approximately 5% of your subscribers will simply receive a blank email due to their email program not being able to display HTML properly.
Avoid using all caps or multiple exclamation marks in your subject line or body. Not only does this make your message appear unprofessional but it will also trigger spam filters which will cause your messages to get blocked.
Don’t try to “trick” spam filters by doing things like adding dots to your words (like F.R.E.E.). Email companies employee staff to constantly monitor and manage filters to catch these tricks. Keep your writing professional and always write with regard to the actual human being that will be reading the message when it is opened.
Never miss an opportunity to build your list. Add subscription forms to your web site or blog. When you receive a business card, ask if you can add them to your email list. If you have a brick and mortar business location, place a signup sheet in view of your customers and offer to send them email updates, special offers, coupons, etc…
Track your click-throughs using an AdTracker. Knowing how well your messages are generating reader interest can help you maximize your email marketing campaigns. Use an AdTracker for each link to see which messages are getting the best responses and which messages may need some tweaking.
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