As a new Internet marketer, you may have heard that the key to your moneymaking success lies in your list—and this is the truth. In order for any Internet marketer to be truly successful in running his or her online business, they first need to build an extensive list of contacts. These contacts may not always be first-time customers, but building relationships with them is critical.
Why? One of the largest expenses for businesses is drawing in customers and turning them into sales. It takes time, effort, and money to draw in your customers, have them purchase an item from you, and never come back. If the customer comes in, but doesn’t buy anything, then it’s a hit to your bottom line. Building a list allows you to collect a large number of people with minimal effort, so you can sell to the same people repeatedly. Building a list establishes relationships, so you can reach out to your subscribers again and again, until they convert into paying, and hopefully returning customers.
As a new Internet marketer, the most important thing you need to learn is that you must build a list. While there are several parts to building a successful online business, your list is the single most important aspect, as it is a major driver of income—and what makes money for you while you sleep.
The idea is that once you have your list built, you can send out an email the list promoting a new product or service, and see sales shortly after. You can literally make money in your sleep by adding the promotional emails into an auto-responder series. An auto-responder automatically sends out emails to subscribers at predetermined intervals based on their initial sign up date.As a marketer, you have the option to create and sell your own products, or to work as an affiliate for other products. There are pros and cons to both approaches. As someone who creates their own products, you have the option to really search the market and the competition and offer something you know will be valuable. However, this means you will have to invest time, effort, and possibly money into the product creation. As someone who is an affiliate for other products, you will be competition with other affiliates, and you will only get a portion of the sales price. No matter which path you choose, the list is still an integral part of your success.
Setting up your auto-responders will take a bit of time and effort in the beginning, but once they’re finished, you can leave them on autopilot. As long as you check from time to time to make sure your links are still working, you’re good to go.
Now that you understand the importance of building an email list, let’s get on to the practical action steps you need to take to get it running for your business. We’ll start with creating the opt-in offer’s bait, and then move on to the steps for creating your list and setting everything up online.The Essential Guide To List Building 4Subscriber Opt-In OffersIt is important to acknowledge that you should have something of value to your target audience to provide to them for free, in exchange for subscribing to your list. Otherwise, they won’t have incentive to do so in the first place, and you will have a hard time building your list. This can be some as simple as a short e-book, or a recording, or a video that relates to your product or service, and helps the user to solve a problem.
Creating Your Opt-In Offer a.k.a. Bait
While this stage will take some time, just like setting up the list and auto-responder emails, it is also something you can “set and forget” and check on periodically to make sure the information is current and all links are functional.
I call this your “bait” because essentially, that’s what it is. You’re baiting people into subscribing to your list, with something of value to them, in hopes that they will become a paying customer later.
Here are a few options for bait:• Ebook• Video/Audio recording• Short course to teach something of value your readers are interested in• A periodic newsletter filled with important and pertinent information for your readers.
Here’s the thing about bait that you need to remember: while you’re giving it away for free, it has to be worthy of being paid for. It has to be good. If your readers don’t find it valuable, then they have no reason to stick around—and they can unsubscribe at any time. People are constantly flooded with junk email, so these days they tend to be incredibly careful of who they provide their email address to. The fact that they’re considering opting in to receive your emails is a good sign that they find you trustworthy, and you need to treat them with respect by giving them something that they’re not going to get anywhere else.
If you don’t grasp this and do well with it, you’re shooting yourself in the foot, because this is a key component to your success with Internet marketing, because it is critical to the success of your list building. Your opt-in offer needs to be good to not only entice people to join the list, but to keep them on it. It needs to: capture their attention, convince them that they want/need it, look appealing, be easy to obtain, and deliver on its promise. If you’re worried about looks, don’t worry—we’ll be covering that shortly!
To Create or Not Create: That is the Question
At this stage, you have a few options. You can create your opt-in offer yourself, or pay to have it outsourced. Depending on your skills and budget, it may be best to outsource it. There are plenty of people out there willing to help you! Freelancers are available for hire through a variety of marketplaces such as:
• Warrior Forum• oDesk• Elance
You could also source a private label rights product, or PLR and make changes to it to make it your own. It needs to at least look unique, because if there are other marketers out there promoting the same product, you suddenly lose your edge and appeal. You don’t have to do much to it—just changing the name, cover, and a bit of the content works.
How to Choose Your Topic
This topic is crucial because it is part of what will entice people to subscribe to your list. To determine your topic, you need to ask yourself: “What does my target audience want to know?”
If you are able to determine what people want to know and can then provide them with this information for free, then you’ve successfully found your bait.
So, how then, do you find what people in your niche really want to know? It’s easier than you think! Do a little bit of detective work in the right places, and you’ll get your answer.
Using a search engine or blog search engine to find blogs in your niche is a great way to determine how popular a particular topic is. You can gauge how well people will respond to something based on the number of comments a blog or post receives. It is important to look through popular blogs, because the less popular ones may skew your results, simply because they do not have a large or responsive readership. When you find a post with a lot of comments, it resonated with the audience, whether they responded positively or negatively.
Forums are an excellent way to find people in your niche and see what they’re talking about. When you become active in the forums where your customers are, you can build relationships, and you can get a first hand glimpse at what they need, which means you can find or create a product that will help them. The key is to look and see what questions are asked repeatedly, and to find the biggest problem people are having, and then solve it for them.
If you don’t have any idea where your customers are, turn to Google or another search engine of your choice, and search for “your niche + forum” and you’ll find the most popular places where your target audience may be hiding.
For example, if you’re in the dog-training niche, a popular forum for this group is http://dogforums.com. Just a few minutes there and you’ll find that a lot of people are looking for advice about house breaking, and crate training. This could be a potential bait option for you. I advise you to look around for a couple hours, and generate a running list of ideas to work with.
Go to http://clickbank.com in your favorite browser, and look for “Marketplace.” From there, find your niche take a look at the various products already available for sale. Use this as research, because the popular ones indicate that’s what people are buying—because they want to know more about it. When you do your research, remember you shouldn’t steal or copy from these items, but there is nothing wrong with taking the same basic idea and offering your perspective on it to create a unique product for your audience.
For example, let’s say you’re in the diet and nutrition industry. If we go to Clickbank, we’ll see the best selling product is an eBook called “100 Ways to Wellness.” By creating something that’s similar but unique, you are able to capitalize on something people are already willing to pay for, and by giving it away for free, you can just about guarantee people will come for it—so it’s a good option for your list opt-in.
Once you’ve settled on your topic, you need to stick to it! Changing course in the middle of your game can create a lot of frustration and potentially wasted effort. From here, you will either create the product from scratch, or find a PLR or master reseller rights product to edit. Either way, you can do this yourself or with the help of a qualified freelancer.
Building the Squeeze Page
Your squeeze page is one of the most important part of your list building efforts because it is the simple one page website that is designed to “sell” your opt-in offer and get people to join your list. The site showcases the product you’re giving away, while also offering a place for the user to subscribe to get it.
Squeeze Page Examples
Most squeeze pages follow the same basic template, so it makes it easier for you as a marketer, and the customer is typically familiar with them. Here are a few examples of squeeze pages that are out there and converting well.
What Makes for a Good Squeeze Page?
As you can see, we have three different yet effective squeeze pages. They all vary just a little bit—using a combination of text, video, and graphics, to appeal to their audience. Some will be short, and some will outline with bullet points everything you can expect to learn from the product they’re giving away. If you’re wondering which of these options works best, unfortunately, there’s not an answer.
What works well for one market or niche may not work well for another. It depends on a variety of factors, including how much traffic you’re getting, the niche, and the product itself.
If you’re just starting out, I recommend using graphic elements, because the graphics will do most of the selling for you, and the copy won’t have to be as good in terms of quality. However, if you are an excellent copywriter, then you can rely a bit more heavily on just copy.
Elements of a Squeeze Page
Your squeeze page will have several different elements:• Headline. Your headline needs to grab attention while also describing the main thing your readers will learn from the product. For example, “Discover the Hidden Health Secrets that Lead to Effortless Weight Loss!” is an option for a weight loss product. • Bulleted List. The bullet points will provide a bit more information about what your readers will find in the download when they start to read it. You should keep these short and stick to four or five. Don’t give too much information away!• Subscription Box. Without this, people won’t be able to subscribe to your mailing list. You have two options here. You can simply ask for the person’s email address, or you can ask for the person’s name and email address. Asking for the name will enable you to add a personalized touch to the email, which like we’ve said before is key to relationship building. • Submit Button. This is the button people click to submit their information and join your list—for the first opt-in. Though they will have to confirm again to actually be subscribed, this is an important part of your squeeze page. While you can leave the default “submit” button, changing the text to read something like, “Click Here to Continue” or “Click for Instant Access” will increase your opt-in rate. • Privacy statement. To put your customers at ease, you should consider adding a line to the squeeze page that tells people you will keep their information confidential. Otherwise, they may be afraid that you’ll sell their email address and leave them victim to floods of spam. Something simple such as: “Your privacy is important to me, and you’ll never have to worry about your information being sold, rented, or given to anyone else, because I, like you, hate spam!”
If you need a little help getting started, there are several squeeze page templates online—and if you’re using the popular WordPress platform, there are several plugins out there that can help you:• http://landingpagedesigns.net/squeeze-page-templates.html (these are not free, but they are low cost.)• http://cashrevelations.com/magazine/2010/06/landing-page-templates/ (this one offers 150 different options!)• http://landingpagewp.com/ (this will show you a few WordPress options.
Selecting an Auto-responder Email Service
The first key step to setting up a successful auto-responder series for an effective list building campaign is to choose the right auto-responder service. This service will allow you to implement the option to subscribe, while collecting and storing all the subscriber’s information (name, email address) to automate the email series you setup. While there are free services available, the exchange for a free service means you won’t have access to many of the features available in paid services. Some free services may also limit the number of subscribers you can have on your list—and therefore limits your earning potential. There’s also the possibility that a free service can be shut down without warning, which means you lose everything! Paid services also have additional features so you can track how many subscribers click your links, which in turn helps you see how effective the campaign is.
www.i-Autoresponder.com - Your FREE Auto-Responder Account for Life!
After selecting your provider, sign up for your account. When you’ve got your account setup, come back to this report to finish walking through the steps.
Create Your List
If you’re using i-Autoresponder, these instructions will work exactly as listed. If you’re using another provider, they may be slightly different. Login to your account, and click “Create a New List.”
You will then be asked to provide some standard information about your list. Once you fill this out, move on to the “Personalize Your List” screen and make the changes you want.
The one thing of note here is to make sure you name your list something that’s easy for you to recognize. As you make your way into the world of Internet marketing, you will have multiple lists, and making sure they are each distinct will make your job easier in the long run.
At this point, you’ll move to the “Confirmed Opt-In Screen” which gives you the option to edit the email your subscribers receive after the subscribe to your list.
All this email does is ask subscribers to confirm all their information to make sure it’s correct. This email is sent out as part of the “Double Opt-In” email marketing. While you can turn off the double opt-in as favor of “Single Opt-In” that will negate the email, I recommend you keep the double in place. This helps protect you from SPAM complaints, because the double opt in ensures the user meant to subscribe to your list, and will help you see who the non-responsive subscribers are.
Since the main point of this email list is to build relationships to create customers, I always recommend you edit the emails to add a personal touch to them. There are several different ways you can do this, but as an example, here’s the default email:
Subject: Confirm your subscription. We received your request for information from the LIST NAMEgroup. Before we begin sending you the information yourequested, we want to be certain we have your permission.-----------------------------------------------------------CONFIRM BY VISITING THE LINK BELOW:http://www.aweber.com/z/c/?xxxxxxxxClick the link above to give us permission to send you information. It's fast and easy! If you cannot click the full URL above, please copy and paste it into your web browser.-----------------------------------------------------------If you do not want to confirm, simply ignore this message. Here’s how I would change that email to make it a bit more personal for your subscriber:
Thanks for requesting my [name of product] report. Before I send it to you though, I want to be sure you meant to ask for it. I’m not a big fan of unsolicited email, and I’m won’t send any! Once you click on the link below, I’ll know you really want my report, and you’ll be taken to the download page. [confirmation link]Thanks![your name]
Now you’ll be taken to the “Success Page” where you will fill in your download URL, to provide subscribers with the download link to their free opt-in offer.
If you don’t have this page of your website setup yet, it’s not a big deal. You can move on with the rest of the report, but you make sure you go back to edit it when you’re finished!
Now you’re ready to add your auto-responder email messages to the system! Click “Messages” and then “Add a New Message”.
This message is the first message your subscribers will receive after they’ve successful opted in and received your free report/download. The on-screen instructions will guide you through how to do this.
To help get you started, here’s a sample first email for you to edit. Feel free to edit to suite your needs.
Hi [name]!Thanks for grabbing my [name of product] report. In case you haven’t gotten it yet, here’s the download link again. [product download URL goes here]Take some time to read it and let the information soak in. I’m sure you’ll enjoy it, and I hope you learn something new! Keep an eye on your inbox for more great tips, tricks and other information from me, because there’s a whole lot more where that came from. :)If you’ve got any comments, questions, or concerns, drop me a line. I love to hear from my readers, and am here to help in any way I can!Talk to you soon, [your name]
From here, you can use the “Messages” tab to include as many follow up messages as you’d like. When you create a new message, be sure to set the interval, or the number of days between the previous message, you’d like to leave before sending the new message. The number of follow up emails and the space between them will vary depending on your niche, your target audience, and your overall strategy. Some of you will create daily messages for a short “course” while others may only send a message out every week or so for a limited amount of time.
Getting Down to Business: How to Insert the Opt-In Form
With your freebie in hand, your list setup with your email marketing manager, and your squeeze page almost complete, now it’s time to insert the opt-in page code from i-Autoresponder (or another provider) into the squeeze page. Remember, these instructions are for i-Autoresponder users, but
other programs will be similar.
1. Login to i-Autoresponder, and select the correct list. 2. Click “Web Forms” at the top of the screen.3. Click “Create New Web Form.”4. Follow the on screen instructions to build your opt-in form.
Important Things to Remember• If possible, have a field for both first name and email. There are some people who say not having a name field helps more people sign up, but many people believe this is not worth the expense of not being able to personalize the emails you send. • Don’t forget to change the submit button text.• Make sure the form template matches the design of the squeeze page itself. • Don’t forget to add your privacy statement.
When you are happy with your form, you can move on to the next step, which involves the “Settings” page.
Look for the “Thank You Page” box, and choose the “Custom Page” option. In this box, put the URL for your “one time offer” otherwise known as the “upsell” page.
When you’re happy with this, click “Publish, and then select the “I will publish my form” option. ” Now you’ll get a code that looks somewhat intimidating, but you’ll need to copy this code and paste it into the location on your squeeze page where you want the box to appear. Your code will look something like this:
Building Your One Time Offer/Upsell Page
This step allows you to monetize the list building process, for more power behind your online business. While the point of this list is to build relationships and create long-term repeat customers, this can help you earn money while you do it, and won’t hurt anything. Some people will disagree with trying to sell something as soon as people subscribe, but I personally have seen success with it and recommend it.
Why? Well, if you think about it, when people subscribe to your list, they are all about you at the moment. They’ve found your product through your squeeze page, and they’ve taken the time to provide you with the information to get the freebie—which means they are passionate about whatever it is you’re giving them. By passing you their information, it’s a sign they trust you and would more than likely be willing to make a purchase from you. By grabbing them right at sign up, you should be able to generate some quick income.
In fact, if you’ve been online for any amount of time—and the fact that you’re here tells me you have been—you’ve likely seen many of these yourself. After you subscribe to a mailing list, you’ve likely seen some sort of one-time special offers—and whether you’ve taken it or not, you should be offering one, too. It can be a product discount, or a product bundle.To make this work for you, whatever your special offer is needs to be closely related to your freebie. Continuing with our health example from above, let’s say you sell health supplements and vitamins to help with weight loss. You can offer a free trial bottle, or a discount on their first bottle. If you don’t have your own product to offer, you could run an affiliate deal and work with the owner to create a unique deal exclusive to your subscribers. Many people are more than willing to do this for you provided you could send them plenty of traffic—because they’re doing the same thing you are!
Building Your Download Page
This is the page people will go to get their freebie, after they’ve opted-in and confirmed and are officially on the list. You’ll enter the URL to this page on the “Success Page” we talked about before. Don’t remember it? Scroll up and see the “Create Your List” section. It’s also a good idea to put the URL to this page in the first auto-responder email—the first one they get after they join—just in case they miss it the first time.
Your download page doesn’t have to be fancy. In fact something simple like this would work.
You can also put another related offer on this page if you wanted to. When all the pages are complete, you’re ready to upload them to your web host and proceed to the final step—marketing and driving traffic! But, before you do that, take some time to go through the entire process yourself to make sure that it not only works, but also is clear, and easy to follow.
Drive Traffic to the Squeeze Page
When everything is live online and working properly, it’s time to drive traffic. After all, what’s the point of having an offer and building a list if no one ever finds it?
To some, the idea of driving traffic is intimidating, but it doesn’t have to be difficult. Take a look at this list of options to help get you started, but remember there are plenty of other ways to build traffic, too.
Create another free report and link to your squeeze page—and share it everywhere across your social media networks. Get active on Facebook, Twitter, Pinterest, or any other social network where your target audience hangs out. Don’t forget social bookmarking, too. You can also make a video and upload it to YouTube, then link to your squeeze page at the end.
There are two different ways to utilize blogs. You can start your own and talk about news and information related to your niche and freebie, and you can leave comments on related blogs in your niche, with a link back to your squeeze page in the URL field of the comment. Both of these are worth trying and can yield excellent results.
Remember how we talked about using forums to research for your freebie? Go back to those forums and start getting involved! Don’t just blatantly self-promote all the time. Offer help to the other members—ask and answer questions, and submerse yourself within the topics. You’ll become a trusted source of information! If the forum allows, you can also insert a link to your squeeze page in your forum signature.
Solo Advertisements and Ad Swaps
Solo advertisements require a bit of money to invest, but if you have it, they can work wonders. This tactic involves paying someone who has a decent sized email list to send a message advertising your deal to all of his or her subscribers. You should expect to pay anywhere from $50 to $100 for this type of ad, but reliable sources will guarantee a certain number of clicks in exchange for this investment.
This method allows you to create an instantaneous burst of traffic to the page, and start getting subscribers within minutes of the ad being sent out. If you are monetizing your list building—we talked about this in the earlier pages of this report—then you may even start to see some income and cover the cost of the advertisement and possibly even break into generating profit.
If you find yourself low on investment capital, try an ad swap. Find someone who will advertise your list in exchange for you promoting his or her offer. This will only work once you’ve got a small list build up—so you may need to do a solo ad to get the ball rolling before this tactic will work.There are many factors that play into your success with both of these tactics:
• The other person’s list will need to contain people interested in your offer. If you’re in the dog-training niche, don’t buy a solo ad from someone in the weight loss niche. • Make sure the person has a quality list. Find out how the people became subscribers in the first place, where they came from, and the things they are interested in.• If you’re doing an ad swap, find someone who has a list about the same size as yours.
List Building Terminology
First lets cover some common list building terminology...
List Building ‐ The process used to create a list of email subscribers
Email Marketing ‐ The process of sending emails to a list of subscribers for the ultimate purpose of selling products to them
Squeeze Page ‐ See opt‐in page description
Opt‐in Page ‐ A web page which contains a web form used for the purpose of presenting a free offer in order to collect subscribers' information
Auto responder ‐ A service that manages your web forms, as well as your email list and the emails that you send to it Ethical Bribe ‐ A free offer of a product (in the opt‐in page) used to obtain and add someone's name and/or email address to your auto responder
Web Form ‐ the form used on a web page for the purpose of gathering subscribers names and/or email addresses
Subscriber ‐ Someone who has opted in to your email list via an opt‐in page or other web form
Email list ‐ List of people's name and/or email address used for the purpose of email marketing
Co‐Registration ‐ Also called Co‐Reg, is a method used to automatically add a subscriber to more than one list
Redirect ‐ The process used to send a website visitor to a desired webpage when they perform a specific task
Freebie Seekers ‐ People who are always on the lookout for free products who rarely have any intention of purchasing anything from anyone
Click – When a person “clicks” on a link in an email, webpage, or other medium
Host or Admin – The person that run various types of events whose purpose it is to collect subscribers
Contributor – A person that joins an event to collect leads and win prizes
Leader board – A web page the host maintains in mini events to show the number of clicks the contributors have sent. This information allows the contributors to know where they stand in a competition for prizes.
JV Giveaway Events JV Giveaways are huge events where the host invites contributors to offer a free product or gift in the event. When the site launches, all contributors send clicks to the main opt‐in page for the event.
A lead sent to these events is presented with host's opt‐in page. Once they opt‐in, they see the contributors' gifts page where they can click on any products that they want and, in doing so, end up on the contributors' squeeze pages.
These events are generally free for contributors to join, with an option to upgrade.
As a contributor, I have found that these big events have produced little results in the way of subscribers. The most I have ever received for the money I spent in upgrades and the sends to my own list was around the 100 subscriber range.
For a contributor to get the best results in a JV Giveaway Event, they must upgrade their account and be able to send a lot of traffic to the event, which is difficult or expensive for those just starting to build a list.
Upgrading your account does not guarantee you will get a lot of subscribers, however. It will position your offer closer to the top of the list of the contributors' offers in the event, which WILL give you better exposure.
The one that has fantastic results is the host of the event, who produces hundreds or thousands of subscribers in a very short time. The downfall of this system is that a JV Giveaway script costs about $500, and I have heard lately that it does not allow co‐registration anymore. These events can also be extremely difficult to run efficiently, especially for those just learning about email marketing.
Solo Ads Solo ads are when party A purchases a specified number of clicks from party B and party B sends an email to their list for Party A's offer. This can sometimes backfire for Party A if the email that Party B sends does doesn't meet the purchased number of clicks, or if Party B sends out a generic email where Party B's offer gets plenty of clicks, but very few if any opt‐ins. Generic messages with no description of what Party B is offering is “untargeted traffic”, which leads to poor results. Generally speaking, the cost per subscriber should be below $1.00. When you are paying for your subscribers by ANY means, you should always be looking at your numbers. If your stats show that you are paying more than that, then you really need to check your methods for generating subscribers.
At the time of this writing, Solo Ads can range anywhere from 25 to 70 cents per click. This method list building can be quite ineffective if only a few subscribers are collected.
Ad Swaps An ad swap is where two people with email lists agree on a number of clicks to send to each others' offer. Ad swap partners should be chosen carefully, as some may send less effective clicks to your offer. Doing ad swaps is how I started building my list because I wasn't aware of many of the other list building methods. Because of this, my list grew to only 2500 subscribers in a little over 1 year.
I can now achieve those numbers in about 2 weeks. As with Solo Ads, you have to watch who you do Ad Swaps with because there are many out there who try to cheat in order to build their list.
Not only that, but there are many lists that are comprised mainly of subscribers from 3rd world countries which have been proven to not purchase anything and are the main members of the category called “freebie seeker”.
Article Marketing If you like to write, this may be an option for you. Article Marketing is writing many articles about a specific topic and submitting them to different sites online. These sites are Article Directories, Forums, Blogs, PDF Sharing Sites, and any other places you can find. Throughout the article, and especially at the bottom of the article, you will have links pointing back to a free offer in effort to gather subscribers.
This is a very useful way of generating traffic to your page. Because the readers are already interested in the topic you are writing about, there is a higher likelihood that they will opt‐in to your offer.
Blogging Blogging is another very good way to get targeted subscribers. Most of the time though, I feel that the subscribers that are obtained through blogging are mostly interested in you personally and what you have to say. Don't get me wrong! This is fantastic because those that follow you tend to like and trust you and those are 2 of the strongest motivational factors that determine whether they will buy from you.
SEO SEO is a tricky one. SEO stands for "Search Engine Optimization". This is done so that a particular website can get free, organic traffic fed to it by the search engines.
SEO is about meeting certain criteria set out by the search engines such as Google, Yahoo, Bing and others in order to rank higher in their search results. If a particular website has dotted their I's and crossed their T's correctly then the search engines will look upon them favorably.
There are two types of SEO that should be taken into consideration when using this method for driving traffic. They are onsite and offsite. Onsite SEO is the process of optimizing your website in ways that cause search engines to favor your website and send traffic to it. This involves strategically placing keywords for the desired traffic throughout your website code and content.
Offsite SEO involves creating “backlinks” from sites of high authority and assuring that these backlinks are found by the search engines. Both kinds of SEO can be a very time consuming way of getting traffic to your web pages, and the rules of how search engines rank websites is a moving target, with little guidance from the search engines as to what the rules are for ranking your website above others.
Affiliate Marketing Affiliate marketing is a very little used method of list building. (?) With Affiliate Marketing, you send any traffic you can to a squeeze page of your own. After people opt‐in to your list, you send them to the affiliate product.
This method not only builds your list but lends itself greatly to generating income for you. Not only that, but you know EXACTLY what the subscribers are interested in or they wouldn't have opted in in the first place.
Download Page Bonuses Getting your offer onto another Internet Marketer's download page as a bonus is a GREAT way to generate more subscribers. Of course, you might have to do something special for the Internet Marketer whose download page your bonus is added to.
Some Internet Marketers might think that your offer would be a great feature to offer for free.
Think out of the box on this one, as the rewards can be fantastic.
Link Swaps Link Swaps are done with someone that has a product in a similar niche as yours. You give them a link to your offer and they give you their link. You both then include this link as a potential bonus on each of your download pages. Of course you want to be tracking these clicks because,
at any time, you or your link swap partner may want to do an audit on the
clicks and you should each be fairly close in numbers to make it a fair swap.
Banner Swaps Banner swaps are similar to link swaps. The main difference is that instead of just a link, you are exchanging banners. This is another GREAT way to get high quality subscribers since the banners generate more targeted traffic.
Giveaway Rights eBooks/Reports This is another very special way to get new subscribers and sales at the same time.
This method requires that you either write an ebook or report (like this one) and simply give it away.
You can find out tons of ebooks & Software for FREE at
If you need help generating content, you can grab some PLR (Private Label Rights) reports or ebooks and rewrite them in your own words. NEVER use the original PLR as the finished product. Because there are so many people taking that lazy route, there are hundreds or thousands of copies of it on the Internet. When people see content they have already read, your credibility will be harmed. Instead, if you put the material into your own words, you should be able to generate a following fairly quickly.
While you are at it, also give the giveaway rights to anyone who you give it to. By doing this, you not only give your recipient of the eBook/report something of value that they can pass on to their list, but you are also allowing the eBook/report to go viral. An eBook or report that has gone viral can produce subscribers and sales for years to come.
Mini Giveaway Events These are similar to JV Giveaway events. The main difference is that there are a limited number of contributors in them. In Mini Giveaway events, the host sets a minimum number of clicks that each contributor must send. Generally, these clicks are directed to a main squeeze page (of the host) designed to obtain subscribers to the host's email list.
There have been some scripts created recently that don't give the host the option to put up a squeeze page or event conversion tracking code into the system. (?)
Others have leader boards that are inaccurate and not current ,which makes it difficult for contributors to see exactly where they are in the event in order to win any prizes that are offered.
Almost all mini event scripts require that the host manually updates the leader board. This can leave room for errors and possible favoritism. Nobody else sees the statistics in the hosts tracking so if he has a friend in the event, he can make sure that friend wins by fudging the stats on the leader board.
Putting It All Together
If you are truly serious about building a successful online business, you must build an email list. I hope this INFO has given you a basic understanding of the steps involved in the process so you can start taking action today.
Your email list will allow you to create repeat customers—the best kind—and will strengthen your business through relationship building—turning your business into one people trust and will recommend. With trust, you will have the ability to sell the more expensive products more easily. With effective “bait” or something of value for your consumers offered to them for free, you will be successful with your list building efforts. For the best results, the freebie you offer needs to be something customers really want, and something that truly helps them.
Best of luck to you in your list building efforts!
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