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CAN-SPAM (Definition)

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A federal law that regulates commercial email.

The law can be defined in four parts:

  1. It bans false or misleading header information
  2. It prohibits deceptive subject lines.
  3. It requires that your email give recipients an opt-out method.
  4. It requires that commercial email be identified as an advertisement and include the sender's valid physical postal address.

http://www.ftc.gov/bcp/edu/pubs/business/ecommerce/bus61.shtm

 
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Article details
Article ID: 74
Category: Knowledgebase
Date added: 2013-01-25 12:55:14
Views: 283
Rating (Votes): Article rated 3.1/5.0 (42)

 
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