An autoresponder is a service, script or program that sends out one or more pre-written email messages in reply to an email sent to it. This can be done from a customer either filling out a web form or sending a request email. Basically an Autoresponder is a piece of software that automatically delivers your information to anyone who asks for it.

Autoresponders are often used as e-mail marketing tools, to immediately provide information to their prospective customers and then follow-up with them at preset time intervals. Autoresponders are an essential part of doing business and online marketing. They save you a great deal of time as well as increase sales. There many options when finding the best price and the features you need and they are getting easier to use all the time.

An Autoresponder not only saves you time and money it helps to develop a trust relationship between both existing customers and potential customers alike. If you are not using an Autoresponder you are getting left behind. There are so many good service providers out there now that make it so easy to set up that you really have no excuse anymore. Give an Autoresponder a try and watch your profits grow.