When you decide to have an opt-in list, it is not just a matter of
sending your subscribers your promotional newsletters or catalogs.
There are many things to consider in avoiding many complications.
While there are so many ways you can make people subscribe to your
list, there are also some things you must do to avoid subscribers from
wanting to get off from your list.  
 
Aside from that, you also want to avoid any problems with the law and
your internet service provider or ISP. There are now many laws and
rules that are applied to help protect the privacy of the internet users
from spamming and unwanted mails. With the popularity of the
electronic mail as a medium for marketing because of the low cost,
many company’s have seized the opportunity and have flooded many
people’s e-mail accounts with promotional mail.
 
But, with an opt-in list, you avoid this annoyance because people
subscribe to the list; they want to receive the newsletters and
promotional materials. They have consented to being on the list by
subscribing themselves, just don’t forget to put an unsubscribe feature
everytime in your opt-in list so that you avoid any confusion. There
may be times when an email account was provided when the real
owner didn’t want to subscribe. 
 
It is essential that you keep your list clean and manageable. Arrange it
by using the many tools and technologies available for your opt-in list.
Do not worry; your investment in this marketing strategy is well worth
it with all the coverage you will get which will likely be converted into
sales then to profit. 
 
Keep yourself and your business out of trouble and potential run-ins
with the law and the internet service providers. Keep your operation
legit and clean. Your reputation as a legitimate businessman and a
legitimate site depends on your being a straight and true marketing
strategist. As a tip, here are three things to avoid when emailing your
list. 
 
1)Take notice of your unsuccessful sends. These are the e-mails
that bounce. Bounced emails, also known as undeliverable
messages, are those messages that, for whatever reason, were not
successfully received by the intended recipient.
 
 
There are bounces that happen or occur because the server was busy
at that time but can still be delivered in another time. There are also
bounces because the inbox of the recipient is full at that time. There
are those bounce messages that are simply undeliverable ever. The
reason for this is that it may be an invalid email address, a misspelled
email address, or an email address that was abandoned and erased
already. 
 
Manage your list by putting markings on those that bounce. Erase an
email account from your list so that you have an accurate statistics
and records as to how many are actually receiving your mail. You may
also want to check the spellings of your email addresses in your list.
One common mistake is when an N instead of an M is placed in the
.com area.
 
2)Always provide an unsubscribe feature in your site and an
unsubscribe link in your mails. When someone in your list files a
request to be unsubscribed, always take that request seriously. If
you don’t take them off your list and keep sending them your e-
mails, you are now sending them spam mail.
 
 
When you are reported as a spammer, you and your business can get
into a lot of trouble. You can be reported to the authorities and maybe
blacklisted by many internet service providers. You will lose a lot of
subscribers this way and many more in potential subscribers.
 
3)Do not provide pornographic or shocking and disturbing content
in your newsletters. It is hard to decipher the age of the recipient
and many complaints may stem from these. Controversial issues
also are to be avoided to not be branded by your subscribers. Stick
to the nature of your site and business.