Providing a newsletter for your opt-in list subscribers provides many
benefits in terms of driving traffic into your site as well as boosting the
sales and profits of your site and company. 
 
 
This is a marketing ploy that will not hugely dent your marketing
budget and will not also require many man-hours in developing this
project.
 
With a newsletter, you can inform the public about your company and
products as well as services. You can keep them posted and updated
about what’s going-on with your company as well as many of your
promotions and offerings. With these, you keep on reminding your
subscribers that you are still here and is willing to offer them good
deals and services. 
 
Newsletters also allow you to impress your subscribers. It can show
your expertise and knowledge about the topic at hand and the many
benefits you can offer them. When you impress people, they will
become potential customers and another great thing is that they can
recommend you to their friends, colleagues and family. All of them
could very well be customers in the future.
 
If you do not have a newsletter or publishing one for your site, then
you may have to consider about researching and be well informed on
how to publish one. It is not as easy as it seems but if and when you
get the right idea and process, it will be smooth sailing from there on.
Try to take the time to learn what you need to learn and get that
newsletter ready and good to attract subscribers to your newsletter as
well as traffic to your site.
 
In the next few paragraphs, I will provide you with some things to
reflect on when you decide to start your own newsletter for your site.
Here are five things to consider when publishing a newsletter. 
 
1)Make sure that the content of your newsletter pertains to and
closely associated with your business or the theme of your site. Do
not dwell too far on what could be regarded as your field of
expertise. You have started a site and your theme for your site will
always be something you are knowledgeable about. For example; if
you have a site that sells auto car parts, your newsletter must
contain articles or content like photos that pertain to cars, auto
parts and such. You may also include content about your company
and your staff. Remember that visitors of a certain site are there
because they are interested in what the site has to offer. If they
sign up for an opt-in list or for a newsletter this means that they
want to be updated for that certain theme or subject. Be sure that
when you publish your newsletter you are providing for the need of
the subscriber as well as their interests.
 
 
2)Ensure that you have well written, information riddled and
content rich articles. You articles will be the body of your newsletter
and that they should be able to excite your readers as well as
provide information. Articles should be well written and checked for
errors such as spelling and grammatical errors for it to look
professional and believable. The trust of your client to you and
newsletter is at stake here.
 
 
3)Fact-check your articles. Make sure that you provide true facts
and figures so that your reputation as an expert and knowledgeable
in that field is not questioned. If you lose the trust of your
subscribers these may persuade them to unsubscribe to your
newsletter. You will lose many potential sales this way.
 
 
4)Provide fresh and new articles that can provide new information
to your subscribers. If you publish stale and old news in your
newsletter, there is a tendency that people or your subscribers
already have read and known about them. This will lose their
interest in your newsletter and they wont get to read what is most
important, your ads. They may not open or read any of your
succeeding newsletters losing your intention in writing and
publishing newsletters, to get them to visit your site and make a
purchase.
 
 
 
5)Never use copyrighted materials such as photos and articles. This
is outright plagiarism, you may get into a lot of trouble for this. You
 can lose your business and get sued over copyright infringement. If
you do not have the time to write your own articles, there are many
willing and able professional article writers that can do it for you for
a reasonable fee. All your investment in writing and publishing
articles will be well worth it when you see your list build up and
your traffic increasing.